GLOMEF strives at all times to ensure these principles are at the core of its communication activities and are reflected in the full range of materials and activities: social media messages; web-based fact sheets, feature stories, documentaries/commentaries, infographics, Q&As; press conferences, news releases and theatre arts; videos; visibility and outreach activities. Effective mapping of communications channels will ensure GLOMEF’s messages are disseminated through multiple channels so that audiences receive GLOMEF information, advice and guidance several times from a range of sources.